edible exhibits
Branding • Packaging • UI/UX • Web • App
Institution: Tyler School of Art & Architecture, Temple University
Art Direction: Jenny Kowalski
Fall 2020
This extensive branding project was created alongside three classmates. We created the concept of a museum and restaurant collaboration to help smaller, underfunded museums survive COVID-19. Our mission with this restaurant concept is to bring business to museums that have been forced to close or alter operations due to COVID and allow people who are bored at home to experience the educational entertainment of museums again. The restaurant would make intriguing themed meals, while the museums would provide educational materials that would be included in each order. Each group member was chosen a Philadelphia museum to create the themed meals on. The museum I specifically made the themed meals on is the mutter museum.
Early rough logo sketches
Vector logo sketches
logo process
When creating the logo I highlighted the feeling of family-friendly and neutral for all kinds of museums. In the beginning stages of my logo process, I researched many museum logos along with restaurant logos with a fun and friendly tone to them. The biggest challenge was to make sure the logo doesn’t specifically pertain to one museum. With this in mind, I came up with the idea of creating a typographic logo that encapsulates the concept of our brand through the colors and misplacement of the letters.
In my early sketches, I created a mascot for the brand. Although I decided to go with a typographic logo, I still wanted to bring that aspect back. For my responsive logo, I decided to create a mascot using the letters “e” from our brand’s name into the eyes of a smiling face with its tongue out as if it just ate some of our scrumptious meals.
Final style guide for Edible Exhibits
web and app design (digital menu)
When designing the website I made sure to implement all of the fun aspects of my logo. Some design elements I created include a simple illustrated pattern and wavy shapes to immerse the visitor as they go from one page to another. When creating the pattern I wanted to focus on elements that are typically found in museums such as a dinosaur skull, butterfly, vase, and a fossil along with additional shapes and wavy designs. This pattern emphasizes the concept of Edible Exhibits and brings the brand to life.
app & web ordering walkthrough
packaging
For my packaging, I decided to use the misplacement text style that is in my logo in the names of the packages. I also included my pattern throughout the packaging labels to stay consistent and cohesive. The mini-poster was created to showcase the partnership of Edible Exhibits and Mutter Museum displaying educational facts and the museum’s skull exhibit. The simple line-work is carried throughout the entire design and creates a fun and friendly feel that is approachable for the whole family.
